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CRITICAL EXPOSURE ECOMMERCE JURISDICTION: GB VERIFIED AUDIT

ASOS plc (asos.com)

Executive Compliance, WCAG 2.2 / European Accessibility Act (EAA), Cyber Hygiene & AI Discoverability Audit

1. Executive Summary & Statutory Fine Exposure Score: 98/100

Comprehensive pre-flight risk evaluation against mandatory EU Directive 2019/882 (European Accessibility Act) and EN 301 549 standards.

WCAG Risk Index
98/100
Security Headers
30/100
AI Discoverability
26/100 (D)
DMARC Policy
REJECT
Statutory Regulatory Exposure: Up to €250,000 statutory penalty or 4% of EU annual revenue under national transposition acts. Under the EU European Accessibility Act (transposed across EU member states including the German BFSG, French Law 2023-171, and Irish SI 636/2023), private commercial service providers face mandatory compliance enforcement effective June 28, 2025. Non-compliant consumer portals risk formal market surveillance sanctions, public injunctions, and commercial liability.
2. Live WCAG 2.2 & EU EAA EN 301 549 Violations 3 Violations Flagged

Direct DOM inspection findings across keyboard navigation, semantic markup, and mandatory statutory disclosures.

Standard & Criterion Severity Observed Finding & Remediation Requirement
WCAG 2.4.1 (Level A)
Bypass Blocks		 Critical Missing programmatic "Skip to main content" link on initial focus. Keyboard users must tab through entire navigation on every page load.
WCAG 3.1.1 (Level A)
Language of Page		 Compliant <html> tag specifies a valid language attribute.
WCAG 1.1.1 (Level A)
Non-text Content		 High Detected 8 image tags completely lacking programmatic alt attributes. Assistive technology announces unhelpful raw CDN filenames.
WCAG 4.1.2 / 1.3.1 (Level A)
Form Inputs & Labels		 High 3 input fields (e.g., search, newsletter, quantity) lack programmatic <label> tags or aria-label attributes.
EU Directive 2019/882
EN 301 549 Clause 9		 Statutory Gap Missing compliant Accessibility Statement link. EU EAA requires all commercial digital services to publish accessible conformance statements.
3. HTTP Security Headers & Email Authentication Posture Enforced (p=reject)

Transport layer security headers and SPF/DMARC domain anti-spoofing verification.

Control Status Impact & Recommendation
DMARC DNS Policy REJECT
v=DMARC1; p=reject; rua=mailto:6904cc03@inbox.ondmarc.com,mailto:asos@rua.netcraft.com; ruf=mailto:6904cc03@inbox.ondmarc.com,mailto:asos@ruf.netcraft.com;
Active domain protection enforced across mail servers.
SPF DNS Policy STRICT_FAIL
v=spf1 include:spfip.asos.com include:spf.protection.outlook.com include:asos.gnatta.com include:em5214.asos.com include:mail.zendesk.com include:em9521.asos.com -all
Missing Security Headers 5 Missing Missing: Strict-Transport-Security, Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, Permissions-Policy. Recommended to deploy Content-Security-Policy and Permissions-Policy.
4. AI Agent & LLM Discoverability Audit (/llms.txt) Unindexed (Missing /llms.txt)

Readiness for autonomous AI search agents (ChatGPT Search, Perplexity Pro, Claude Artifacts, and WebMCP shopping agents).

Status: asos.com currently lacks a /llms.txt specification. As enterprise buyers and consumers shift query volume to LLM engines, unindexed catalogs face lower citation rates and inaccurate hallucinated summaries.

# Recommended /llms.txt specification for asos.com # ASOS plc (asos.com) > Official Documentation & Enterprise Service Catalog for AI Agents ## Core Endpoints & Legal - [Home & Catalog](https://asos.com/): Primary storefront & capabilities - [Accessibility Statement](https://asos.com/accessibility): EU EAA EN 301 549 statement - [Security & Compliance](https://asos.com/security): Trust center & data governance
5. Bespoke Remediation Sprint Proposal Turnkey Gating

Rapid, zero-headcount engineering remediation sprint designed specifically for ASOS plc's stack.

$2,250 48-Hour Turnkey E-Commerce EAA & WCAG 2.2 Remediation Sprint
Turnaround: 48 Hours • Scope: Full DOM, Security & AI Hardening
$2,250
  • Turnkey native HTML/DOM remediation (bypass blocks, form labels, ARIA landmarks)
  • Mandatory EU EAA EN 301 549 Accessibility Statement page and footer integration
  • HTTP Security Header policy injection (HSTS, CSP report-only, X-Frame-Options)
  • DMARC policy hardening roadmap from p=none to p=quarantine/reject with SPF alignment
  • /llms.txt and /.well-known/mcp.json generation for AI search discoverability
Direct Theme / HTML Code Remediation Patch:
<!-- 1. WCAG 2.4.1 Skip-to-Content bypass link (Insert at top of <body>) --> <a href="#MainContent" class="skip-link visually-hidden-focusable">Skip to main content</a> <!-- 2. WCAG 4.1.2 Programmatic Label on Search & Form Fields --> <input type="search" name="q" aria-label="Search ASOS plc catalog" placeholder="Search..." /> <!-- 3. EU EAA EN 301 549 Mandatory Footer Link --> <a href="/pages/accessibility-statement" rel="help">Accessibility Statement (EN 301 549)</a>
Prepared by AccessGuard Pro Executive Advisory • Zero-Call Async Delivery • Contact: ronan.chenlopes@gmail.com
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